Embark on a transformative journey through Creativity & Storytelling for Marketers. This unique module equips you with essential skills to craft captivating content that resonates with audiences and amplifies brand messaging.
About the module
Get ready to dive into a world of creativity and content excellence! In this module, you will uncover the key factors that shape and boost your creative potential. By harnessing diverse tools, you’ll elevate your creative expression to new heights. Moreover, you will grasp essential strategic principles for impactful brand and marketing communication, enabling you to craft compelling content.
Throughout the module, we will nurture your critical thinking and strategic content crafting skills, empowering you to analyze and interpret content with advanced techniques. Our cutting-edge brainstorming methods will ignite your imagination, paving the way for captivating narratives that resonate with audiences. You will learn to create robust story structures and engaging fictional short stories, developing content that aligns seamlessly with brand strategies. As you progress, you will gain mastery over a range of brainstorming and storytelling techniques, equipping you with practical skills in creativity and content creation. The expertise you acquire will extend beyond marketing communication, making you a versatile creator in the realms of short stories and script writing.
Embark on an exciting journey and unlock your creative brilliance. Become a content creation virtuoso, equipped to leave a lasting impact in the ever-evolving world of storytelling and marketing!
Nada Kaurin Knežević is a highly skilled expert in the field of marketing and marketing communications. Presently she is a Lecturer at Algebra University College, where she teaches Introduction to marketing and media communications, Customer behavior, Integrated marketing communication and Creativity and creative expression in the Digital marketing undergraduate program. She boasts more than ten years of experience building a successful career in the fields of business, marketing and brand strategy, as well as creative communications. She graduated from the Faculty of Economics and Business in Zagreb, specializing in Marketing and Finance. She launched her career in the Analytics and Strategy Department at Digitel, one of the biggest full-service agencies at the time. At Digitel she worked on developing numerous brand and communications strategies. Her career path continued at Croatian Telecom where she was a Marketing Strategy Expert, responsible for developing and coordinating the annual marketing plan for the company’s private customers, as well as developing a multi-brand strategy. After Croatian Telecom, she transferred to Studio Moderna where she worked as a brand manager. As the Delimano Brand Manager, she was in charge of managing the brand’s budget and revenue, as well as developing and finalizing all communications and creative materials. In 2016, she took on the position of Strategy Director at Entourage, coming full circle in terms of returning to agency work, primarily in the area of strategy, yet also shifting in a new direction towards digital marketing and creative technologies. In early 2019, she transferred to Five, taking on another challenge as Head of Marketing Communications, in charge of development and finalization of all communications and creative materials related to strengthening the Five brand. Simultaneously, she collaborated with Algebra as an associate lecturer for a number of years, before deciding to fully devote herself to a teaching and academic career in 2020. In addition, Nada is a published author whose first collection of short stories titled Diagnosis was published in 2020 by the publishing house Imprimatur.
Croatian language & culture
INTERNATIONAL STUDENTS WHO APPLY FOR THIS MODULE CAN TAKE OUR ADDITIONAL MODULE FOR FREE AND EARN EXTRA 4 ECTS POINTS
The Croatian Language and Culture module will help you learn the very basics of Croatian and offer an excellent insight into Croatian culture. You will learn to read and write some of the most important Croatian words, as well as learn key conversational phrases. You will also learn tidbits about famous Croatians and Croatian history, geography, cuisine and more.
Don’t let Croatian catch you by surprise. Expect the unexpected!