Entrepreneurship and Innovation

Entrepreneurship and Innovation

  • Class 40
  • Practice 0
  • Independent work 110
Total 150

Course title

Entrepreneurship and Innovation

Lecture type




Lecturers and Associates

The course aims

Introduce students to theories, principles, concepts and practices of entrepreneurial development. Provide comprehensive insight into the latest research related to entrepreneurship and innovation and analyze successful cases in above mentioned areas. Students will also become familiar with current trends and expectations in the world of entrepreneurship and innovation. Encourage creative business thinking.


Lecture topics:
L1: Defining entrepreneurs and entrepreneurship.
L2: Types of entrepreneurship.
L3: Role of entrepreneurship in economic development.
L4: Entrepreneurship vs. intrapreneurship (corporate).
L5: Entrepreneurial process and decision-making
L6: Entrepreneurial strategies.
L7: Entrepreneurial tools.
L8: Opportunity evaluation dimensions.
L9: Empathy map.
L10: Value proposition canvas.
L11: Business model canvas.
L12: Lean startup cycle.
L13: Financial modeling framework.
L14: Financing and launching new business ventures.
L15: Innovation vs. creativity.
L16: Venture innovation.
L17: Community innovation.
L18: Specialist innovation.
L19: Network innovation.
L20: Entrepreneurial pitching.

Topics for seminar papers:
S1. Entrepreneurial mindset, skills and culture
S2. Creation of entrepreneurial ideas into business models and assess strategies for success
S3. Elements of the pitch, pitch deck development and pitch presentations
S4. Fundamentals of creativity, innovation and design thinking
S5. Innovation tools and models for startups and existing corporate environments.
S6: Entrepreneurial ideas.
S7: Entrepreneurial venture and process.
S8: Entrepreneurial marketing and management.
S9: Types of small enterprises.
S10: Lifecycle of small enterprise.
S11: Success marks of businesses.
S12: Factors of businesses.
S13: Activity ratios.
S14: Types and sources of innovation.
S15: Innovation management.
S16: Technological and economic aspects of innovation.
S17: Innovation strategies.
S18: Risk and uncertainty.
S19: Innovation processes.
S20: Characteristics of innovative enterprises.


Drucker, P. F. (2006): Innovation and Entrepreneurship. Harper Paperbacks.
Alex Osterwalder and Yves Pigneur (2014), Value Proposition Design, John Wiley and Sons
Baehr, E. and Loomis, E. (2015). Get Backed: Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams. Boston, MA: Harvard Business Press. HBR#: 15004-PDF-ENG

Supplementary literature

Chan Kim, W., Mauborgne, R. (2015): Blue Ocean Strategy. Boston. Harvard Business Review Press Zhou, J. (2015): The Oxford Handbook of Creativity, Innovation, and Entrepreneurship (Oxford Library of Psychology) (urednici: Christina E. Shalley i Michael A. Hitt). Oxford University Press.
Hisrich, R. (2012): International Entrepreneurship: Starting, Developing, and Managing a Global Venture. Second Edition. SAGE Publications, Inc.

Minimum learning outcomes

  • Evaluate individual and group skills for generating entrepreneurial and innovative ideas.
  • Evaluate global implications of business ideas, startups and corporate environments.
  • Interpret the principles of innovation, creativity and entrepreneurship.
  • Interpret the Business Model Canvas and other tools to formulate entrepreneurial ventures and innovation development
  • Evaluate elements of a successful pitch and formulate pitch decks in groups.

Preferred learning outcomes

  • Analyze key concepts of entrepreneurship, creativity and innovation and their application to current problems in different industries and markets.
  • Evaluate the environment in terms of international business opportunities for current companies and/or startups.
  • Develop skills for the analysis of innovation, creativity and entrepreneurship for companies or startups and its effect on culture.
  • Apply the use of entrepreneurial skills and innovation tools to the startup project and/or a current company.
  • Apply knowledge of successful pitches and perform pitch idea presentations in groups.