The only program
of this species in Croatia
19 ECTS
points
Partial qualification
Product management specialist
Level 6
Croatian qualification framework
Product management aligned with market requirements and modern technologies
Companies today need managers who can fully manage the development of digital products, which implies interdisciplinary business, digital and leadership knowledge.
Our professional development program for product management specialists is designed precisely for the development of such and such skills, necessary for the creation of successful products.
Program participants have the opportunity to acquire and improve knowledge and skills in the field of product management; from market research and user needs, strategic assessments, business profitability and people management, all the way to designing the marketing mix and competencies required for product development and management with the application of digital technology.
Program modules
- Product strategy
- Analysis and research of user needs
- Product metrics and analytics
- Product development business case
- Product development and delivery
- Product marketing
- Management of teams and stakeholders in product management
- Product life cycle
We will announce the schedule of the professional development program for product management specialists for a fee. Until then, for all information about the program, contact the MBA team.
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Zoran Djordjevic
Director of the Algebra MBA Business School
zoran.dordevic@algebra.hr
Arsen Solić
Head of the e-Leadership MBA study
098 9512 952
arsen.solic@algebra.hr
Ivan Bucić
Coordinator of the e-Leadership MBA business area
091 23 14 111
ivan.bucic@algebra.hr
