Semestar: 2
ECTS: 5
Predavanja: 30
Vježbe: 10
Samostalni rad: 110

Naziv predmeta:


Menadžment novih proizvoda


Opis:


Upoznati studente s uspješnim okvirima, strategijama, poslovnim modelima, rizicima i preprekama za uvođenje novih inovativnih proizvoda i usluga. Studenti će razviti vještine za procjenu, artikuliranje, usavršavanje i uvođenje ponude novih proizvoda ili usluga.

Literatura:


Crawford, C. M. i Di Benedetto, C. A. (2014): New Products Management. 11 edition. McGraw-Hill Education.
Urban, G. L.; J. R. Hauser and N Dholakia (1998): Essentials of New Product Management, First Edition. Prentice Hall (Chapters 6-7).

Kahn, K. B. (2012): The PDMA Handbook of New Product Development. Third Edition. Wiley.
Cooper, R. G. (2001): Winning at New Products: Accelerating the Process from Idea to Launch. Third Edition. Basic Books.
Geoffrey A. Moore (2014): Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers. Third Edition. Collins Business Essentials.
Urban, G. L. and J. R. Hauser (1993): Design and Marketing of New Products, Prentice-Hall, Second Edition