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Digital Transformation

Digital Transformation

  • Class 20
  • Practice 10
  • Independent work 90
Total 120

Course title

Digital Transformation

Lecture type

Obligatory

ECTS

4

Lecturers and Associates

The course aims

Introduce students to approaches, methods and tools of business digital transformation. Provide insight into systematization, analysis and comparison of different concepts and practices of transformation of business operations within digitally enabled economy. Provide a comparative review of critical alterations between digital and traditional business process, knowledge and quality management expertise.

Content

Lecture topics:
L1: Drivers of digital business transformation.
L2: Organizational knowledge and culture as pre-requisites for business transformation.
L3: Project approach to development of digital business transformation process.
L4: Analysis, design, development and implementation of digital business transformation project.
L5: Digital business transformation management.
L6: Overview of concepts, methods and tools for digital business transformation.
L7: Digital Maturity Assessment.
L8: Customer Digital Experience.
L9: Building the awareness for change.
L10: Crafting the vision.
L12: Redesign of processes and operations.
L13: Organizational setup design.
L14: Employee motivation for change.
L15: HR role in digital transformation.
L16: Augmenting sales and marketing with digital.
L17: Funding Transformation.
L18: IT perspective on digital transformation.
L19: Reinventing the business model.
L20: Innovation as prerequisite for future competitiveness.

Topics for seminar classes:
S1: Drivers of digital business transformation process management.
S2: Organizational knowledge and culture as pre-requisites for business transformation.
S3: Project approach to development of digital business transformation process.
S4: Analysis, design, development and implementation of digital business transformation project.
S5: Digital business transformation management.
S6: Overview of concepts, methods and tools for digital business transformation.
S7: Digital business transformation and Total Quality Management.
S8: Digital business transformation excellence and ISO standards.
S9: Development of quality system for digital transformation management.
S10: Process approach in development of quality system for digital transformation management.

Literature

Westerman, Bonnet, McAfee (Oct. 2014). Leading Digital: Turning Technology Into Business Transformation; Harvard Business Review Press.

Supplementary literature

Rogers D. (Apr. 2016). The Digital Transformation Playbook: Rethink Your Business for the Digital Age, Columbia University Press
Ries E. (Oct. 2017). The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth; Currency
McAfee A., Brynjolfsson E. (Jun 2017). Machine, Platform, Crowd; W. W. Norton and Co.
Gratton L., Scott A. (Sep 2017). The 100-Year Life: Living and Working in an Age of Longevity; Bloomsbury Business
Ross A. (Sep 2017). The Industries of the Future, SimonandSchuster

Minimum learning outcomes

  • Utvrditi temeljne poslovne procese na organizacijskoj i procesnoj razini.
  • Utvrditi zadatke digitalne transformacije unutar poslovnih modela i procesa.
  • Utvrditi i odabrati događaje koji aktiviraju digitalnu transformaciju poslovnih modela i procesa te njihove ishode.
  • Utvrditi poslovna pravila koja se primjenjuju digitalno transformiranim poslovnim modelima i procesima.
  • Utvrditi ključne indikatore učinka koji se primjenjuju u poslovnom procesu.

Preferred learning outcomes

  • Preporučiti temeljne poslovne procese na organizacijskoj i procesnoj razini.
  • Kritički prosuditi zadatke digitalne transformacije unutar poslovnih modela i procesa.
  • Procijeniti i kritički interpretirati aktere, zadatke i tokove digitalne transformacije poslovnih modela i procesa.
  • Usporediti digitalne poslovne strategije i valorizirati ih u odnosu na poslovne ciljeve.
  • Valorizirati ključne indikatore učinka koji se koriste za digitalnu transformaciju poslovanja i preporučiti opcije za njihovo unaprjeđenje.