Creativity and Problem Solving

Creativity and Problem Solving

  • Class 40
  • Practice 0
  • Independent work 110
Total 150

Course title

Creativity and Problem Solving

Lecture type




Lecturers and Associates

The course aims

Students will gain insight into key cognitive limitations, such as biases, logical errors and mental shortcuts, which hinder rational and objective reasoning and informed decision making, in reasoning and business decision-making. Students will be able to apply creative analytical techniques aimed at raising the level of their creativity and innovation in business environment. They will also gain knowledge and skills necessary for applying problem-solving techniques in resolving complex business problems and making business decisions.


Lecture topics:
L1: What is creativity and why is it important: Creativity 4.0
L2: Testing your creativity
L3: Cognitive limitations.
L4: Creativity blocks
L5: Tina Seelig: Innovation Engine.
L6: Creative thinking techniques.
L7: Structured techniques
L8: Unstructured techniques
L9: Instinctive mental traits.
L10: Analytical management.
L11: Problem-solving techniques.
L12: Decomposition and visualization.
L13: Hypotheses generation and testing.
L14: Scenarios and indicators.
L15: Cognitive bias.
L16: Criteria of a good argument.
L17: Logical errors: Structural criterion. Criterion of relevance.
L18: Logical errors: Criterion of eligibility. Criterion of sufficiency. Effective rebuttal.
L19: Critical thinking skills.
L20: Intellectual standards.

Topics for seminar classes:
S1: Standards of critical thinking.
S2: Accuracy of thinking. Validity. Feasibility.
S3: Presumption. Fact. Empirical evidence. Theory.
S4: Analogical reasoning.
S5: Causal reasoning.
S7: Instinctive mental characteristics.
S8: Perception and decision-making.
S9: What is culture?
S10: Centrisms and their consequences.
S11: Synesthesia, apophenia, pareidolia.
S12: Availability bias.
S13: Anchoring (effect) bias.
S14: Confirmation bias.
S15: Overconfidence bias.
S16: Frame effect. Expert bias. Retrospective bias.
S17: Definition and categories of logical errors.
S18: Stages of critical thinking development. Elements of thinking. Intellectual properties.
S19: TTCT. Convergent and divergent thinking.
S20: Creative thinking techniques.


Kopal, R. i Korkut, D. (2014) Tehnike kompetitivne analize, Zagreb: Effectus studij financije i pravo – Visoko učilište.
Korkut, D. i Kopal, R. (2018) Kreativnost 4.0: evolucija i revolucija, Zagreb: Visoko učilište Algebra.

Supplementary literature

Michalko, M. (2006): Thinkertoys: A Handbook of Creative-Thinking Techniques. Ten Speed Press.
Jones, M. D. (2009) The Thinker's Toolkit: 14 Powerful Techniques for Problem Solving, Crown Business.
Heuer, R. J. i Pherson, R. H. (2014) Structured Analytic Techniques for Intelligence Analysis, 2nd edition, CQ Press.

Minimum learning outcomes

  • Procijeniti utjecaj kognitivnih ograničenja u kreativnom mišljenju i logičkom i objektivnom rezoniranju.
  • Preporučiti velik broj alternativnih rješenja korištenjem strukturiranih tehnika kreativnog mišljenja.
  • Preporučiti načine rješavanja poslovnih problema korištenjem nestrukturiranih tehnika kreativnog mišljenja.
  • Preporučiti načine rješavanja poslovnih problema korištenjem tehnika dekompozicije i vizualizacije.
  • Objasniti načine rješavanja poslovnih problema korištenjem tehnike generiranja hipoteza.
  • Preporučiti načine rješavanja poslovnih problema korištenjem tehnike generiranja scenarija i indikatora.

Preferred learning outcomes

  • Kritički procijeniti razloge uvođenja strukturiranih analitičkih tehnika.
  • Kritički procijeniti strukturirane tehnike kreativnog mišljenja u pronalaženju nekonvencionalnih rješenja poslovnih problema.
  • Valorizirati primjenu nestrukturiranih tehnika kreativnog mišljenja u rješavanju poslovnih problema.
  • Argumentirati mišljenje u rješavanju poslovnih problema primjenom tehnika dekompozicije i vizualizacije.
  • Kritički prosuđivati tehnike generiranja hipoteza u rješavanju poslovnih problema.
  • Argumentirati mišljenje u rješavanju poslovnih problema korištenjem tehnika generiranja scenarija i validacije indikatora.