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Entrepreneurship and Innovation

Entrepreneurship and Innovation

  • Class 40
  • Practice 0
  • Independent work 110
Total 150

Course title

Entrepreneurship and Innovation

Lecture type

Obligatory

ECTS

5

Lecturers and Associates

The course aims

Introduce students to theories, principles, concepts and practices of entrepreneurial development. Provide comprehensive insight into the latest research related to entrepreneurship and innovation and analyze successful cases in above mentioned areas. Students will also become familiar with current trends and expectations in the world of entrepreneurship and innovation. Encourage creative business thinking.

Content

Lecture topics:
L1: Defining entrepreneurs and entrepreneurship.
L2: Types of entrepreneurship.
L3: Role of entrepreneurship in economic development.
L4: Entrepreneurship vs. intrapreneurship (corporate).
L5: Entrepreneurial process and decision-making
L6: Entrepreneurial strategies.
L7: Entrepreneurial tools.
L8: Opportunity evaluation dimensions.
L9: Empathy map.
L10: Value proposition canvas.
L11: Business model canvas.
L12: Lean startup cycle.
L13: Financial modeling framework.
L14: Financing and launching new business ventures.
L15: Innovation vs. creativity.
L16: Venture innovation.
L17: Community innovation.
L18: Specialist innovation.
L19: Network innovation.
L20: Entrepreneurial pitching.

Topics for seminar papers:
S1. Entrepreneurial mindset, skills and culture
S2. Creation of entrepreneurial ideas into business models and assess strategies for success
S3. Elements of the pitch, pitch deck development and pitch presentations
S4. Fundamentals of creativity, innovation and design thinking
S5. Innovation tools and models for startups and existing corporate environments.
S6: Entrepreneurial ideas.
S7: Entrepreneurial venture and process.
S8: Entrepreneurial marketing and management.
S9: Types of small enterprises.
S10: Lifecycle of small enterprise.
S11: Success marks of businesses.
S12: Factors of businesses.
S13: Activity ratios.
S14: Types and sources of innovation.
S15: Innovation management.
S16: Technological and economic aspects of innovation.
S17: Innovation strategies.
S18: Risk and uncertainty.
S19: Innovation processes.
S20: Characteristics of innovative enterprises.

Literature

Drucker, P. F. (2006): Innovation and Entrepreneurship. Harper Paperbacks.
Alex Osterwalder and Yves Pigneur (2014), Value Proposition Design, John Wiley and Sons
Baehr, E. and Loomis, E. (2015). Get Backed: Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams. Boston, MA: Harvard Business Press. HBR#: 15004-PDF-ENG

Supplementary literature

Chan Kim, W., Mauborgne, R. (2015): Blue Ocean Strategy. Boston. Harvard Business Review Press Zhou, J. (2015): The Oxford Handbook of Creativity, Innovation, and Entrepreneurship (Oxford Library of Psychology) (urednici: Christina E. Shalley i Michael A. Hitt). Oxford University Press.
Hisrich, R. (2012): International Entrepreneurship: Starting, Developing, and Managing a Global Venture. Second Edition. SAGE Publications, Inc.

Minimum learning outcomes

  • Procijeniti individualne i grupne vještine za pokretanje poduzetničkih i inovativnih ideja.
  • Procijeniti globalne implikacije poslovnih ideja, startupova i korporativnih okruženja
  • Interpretirati načela inovativnosti, kreativnosti i poduzetništva.
  • Interpretirati skicu (canvas) za poslovni model i druge alate za oblikovanje poduzetničkog poduhvata i inovacijskog razvoja.
  • Vredovati elemente uspješnog poslovnog predstavljanja i grupnog oblikovanja prezentacije (pitch).

Preferred learning outcomes

  • Analizirati ključne koncepte poduzetništva, kreativnosti i inovacija te njihove primjene na aktualne probleme u različitim industrijama i tržištima.
  • Analizirati okruženje u smislu međunarodnih poslovnih mogućnosti za postojeća poduzeća ili startupove.
  • Razviti vještine za analizu inovacija, kreativnosti i poduzetništva poduzeća ili startupa i njihov utjecaj na kulturu.
  • Primijeniti korištenje poduzetničkih vještina i inovacijskih alata na startup projekt ili na postojeće poduzeće.
  • Primijeniti znanje o uspješnom poslovnom predstavljanju i izvoditi prezentiranje ideja u grupama.