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Start-up Business Project

Start-up Business Project

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Course title

Start-up Business Project

Lecture type

Obligatory

ECTS

15

Lecturers and Associates

The course aims

The start-up business project is a team assignment. The goal is to demonstrate student’s ability to work in a team to develop a plan for the real-life innovative and disruptive new business venture (start-up) in a context of digital economy. Mastering diverse professional business competencies and ability to use a significant number of different sources and arguments in support to the knowledge obtained will be required during the preparation of the project. In order to achieve this objective, it is essential that the student is able to demonstrate practical application of course material, methods and frameworks adopted during the first two semesters of the study program and prove him/herself as a valuable team member and contributor.

Content

Content of business plan/case study is specific to each student or his team.

Literature

Berry, T. (2006) Hurdle: The Book on Business Planning, Palo Alto Software, Inc; 6th Edition

Supplementary literature

Sahlman, W. A. (2008), How to Write a Great Business Plan, Harvard Business Review
Kawasaki, G. (2015), The Art of the Start 2.0, Portfolio
Additional literature is specific to each Start-up Business project.

Minimum learning outcomes

  • Argumentirati predstavljenu ideju korektnom interpretacijom stručnih pojmova.
  • Samoprocijeniti jasnoću prezentacije plana, njegovu strukturiranost i cjelovitost.
  • Preispitati konkurentsku prednost ideje predstavljene u poslovnom planu u odnosu na postojeće proizvode i usluge na tržištu.
  • Procijeniti utjecaj ideje na lokalnu zajednicu, širu društvenu zajednicu i/ili zaštitu okoliša.
  • Argumentirati mišljenje o ključnim dijelovima plana/studije te preispitati njegovu strukturiranost i cjelovitost.
  • Procijeniti sveukupnu prezentaciju ključnih dijelova predstavljenog projekta.

Preferred learning outcomes

  • Kritički prosuditi predstavljenu ideju korektnom interpretacijom stručnih pojmova.
  • Samovrednovati jasnoću prezentacije plana, njegovu strukturiranost i cjelovitost.
  • Preporučiti novu, jedinstvenu i posebnu ideju koja ima konkurentsku prednost u odnosu na postojeće proizvode i usluge na tržištu.
  • Valorizirati pozitivan utjecaj ideje na lokalnu zajednicu, širu društvenu zajednicu i/ili zaštitu okolišajednicu i/ili zaštitu. okoliša
  • Kritički prosuditi ključne dijelove plana/studije te vrednovati njegovu strukturiranost i cjelovitost.
  • Kritički prosuditi izvodljivost ključnih dijelova predstavljenog projekta.