Matična institucija:


Područje stručnosti:

Business Planning, Management, Marketing Strategy, Marketing Automation, Organizational Development, CRM, Digital Transformation and Digital Marketing

O predavaču:

Irena has, throughout her career, achieved ambitious strategic goals through operational excellence of marketing and sales channels. She has started her career in the telecommunications industry, in Iskon, where she quickly advanced to management positions and managed Iskon's marketing and sales department. After Iskon, she spent the next 4 years as a director of E-sales and e-marketing in Croatian telekom and after that she became Management Bord Member in Optima telekom, in charge of marketing, sales and customer experience.

Since 2020 she is an enterpreneur and managing partner in Agilcon – the largest regional Salesforce consulting partner in the region. Today she is working with companies, helping them improve their business performance by setting up omni-channel strategies and implementing advanced marketing technologies.