No. 1 quality assurance system in Croatia
Creating a digital future in Croatia for 25 years
Institutional exchange agreements with more than 100 institutions
96% of alumni employed 3 months after graduation
In addition to mandatory courses, students must choose one group of elective courses from the following available options:
| Module | ECTS | Lectures | Tutorials | Type |
| Behavioural economics | 6 | 30 | 30 | Mandatory |
| Digital transformation and disruptive business models | 5 | 15 | 30 | Mandatory |
| Research draft | 8 | 15 | 0 | Mandatory |
| Entrepreneurship | 5 | 30 | 30 | Mandatory |
| Innovation management and new product development | 6 | 30 | 30 | Mandatory |
| Module | ECTS | Lectures | Tutorials | Type |
| Innovative Project 2 - Product or services development | 6 | 6 | 9 | Mandatory |
| Customer experience | 5 | 30 | 30 | Mandatory |
| Marketing data and metrics | 5 | 30 | 30 | Mandatory |
| International marketing | 5 | 30 | 30 | Mandatory |
| Management and leadership | 5 | 30 | 30 | Mandatory |
| Application of game theory in marketing | 4 | 30 | 30 | Mandatory |
| Module | ECTS | Lectures | Tutorials | Type |
| Innovative Project 3 - Go to market strategies | 6 | 6 | 9 | Mandatory |
| Principles of sales and negotiation | 4 | 30 | 30 | Mandatory |
| Strategic marketing | 6 | 30 | 30 | Mandatory |
| Brand management in the digital era | 6 | 30 | 30 | Mandatory |
| Module | ECTS | Lectures | Tutorials | Type |
| Alternative marketing tools and processes | 4 | 30 | 30 | DATA |
| Analytical software tools in digital marketing | 4 | 30 | 30 | TEH |
| CRM and marketing automation | 4 | 30 | 30 | CRM |
| Creativity and critical thinking | 4 | 30 | 30 | CT |
| Module | ECTS | Lectures | Tutorials | Type |
| Final thesis | 22 | 0 | 0 | Mandatory |
| Module | ECTS | Lectures | Tutorials | Type |
| Network analysis and social CRM | 4 | 30 | 30 | CRM |
| Design thinking | 4 | 30 | 30 | CT |
| Artificial intelligence in marketing | 4 | 15 | 30 | DATA |
| Visualization software tools | 4 | 30 | 30 | TEH |
