Mario Fraculj is a well-known marketing expert and proven professional with extensive management and cross-sector experience in the B2C and B2B segments. He is the Head of Economics department and Lecturer at the Algebra University College, and Director at the Digital Talents agency. In his business career so far, he has held several management positions, including marketing director at Kraš food industry and Chief Executive Officer at McCann Zagreb marketing agency. He played an important role in bringing the Effie competition and prestigious marketing awards to Croatia, as the first president of the jury, moderator and member of the Organizing Committee. He is active in the Croatian Association of Communication Agencies (HURA) as the President of the Regulation and Self-Regulation Committee, and for four years, he acted as a board member. He led McCann Zagreb to become the most effective communications system in Croatia and the region according to the Effie index. He received his Master's degree in Organization and Management from the Faculty of Economics and Business in Zagreb and is currently a Ph.D. candidate at the Faculty of Economics in Rijeka. He is the author and co-author of several professional and scientific papers and the publication "Intellectual Property Management in Advertising". The Commercial Court in Zagreb appointed him a permanent court expert witness for marketing, marketing communications and advertising.