Mario Fraculj is an experienced marketing expert and proven professional with extensive managerial experience in various industries. He is the head of Economics department and a lecturer at the Algebra University, and the director at the Digital Talents marketing agency. In his business career he has held several management positions, including marketing director at Kraš Food Industry and Chief Executive Officer at McCann Zagreb marketing agency. He played an important role in bringing the Effie competition and prestigious marketing awards to Croatia, as the first president of the jury, moderator and member of the Organizing Committee, and has repeatedly judged works at European and global competitions. He is active in IAB Croatia association, The Croatian Academy of Management, and the Croatian Association of Communication Agencies (HURA) where he served for four years as board member and president of the Regulation and Self-Regulation Committee. He led McCann Zagreb to become the most effective marketing agency in Croatia and the region according to the Effie index. He received his Bachelor’s and Master's degree in organization and management from the Faculty of Economics and Business in Zagreb and Ph.D. from the Faculty of Economics in Rijeka. He is the author and co-author of numerous professional and scientific papers and the publication "Intellectual Property Management in Advertising". In 2019, the Commercial Court in Zagreb appointed him a permanent court expert witness for marketing, marketing communications and advertising.