Goran Božić has graduated in graphic design at School of Design at Faculty of Architecture, University of Zagreb, in 2000. From 2005 to 2020, he has held the position of creative director at McCann Zagreb. During his career, he has worked on over 200 projects, from visual identity, rebranding, packaging, smaller and larger multimedia campaigns to digital advertising, for which he has won numerous international and domestic awards. Since 2018, he has been teaching at the Algebra University, where in 2021 he has taken the role of Head of digital art department.