Irena Zrinščak is a graphic technology engineer with a degree in design. She completed her graduate university studies in Graphic Technology with the Graphic Product Design module in 2013. She won the first prize in 2010 and the second prize in 2012 at the Young creative Chevrolet national competition in the photography and visual arts category. During her studies, she worked for the MSU photography archive collection, and then in the design and marketing departments of various companies, and as a freelance designer she founded her own design business in 2019, and then the company in 2022.