Associate Professor Nikola Draskovic leads the University Department of Economics at Algebra University. He completed his PhD in 2010 at Leeds Metropolitan University, UK, specializing in marketing. Before this, he acquired dual master’s degrees in marketing and management from the University of Zagreb's Faculty of Economics and Business. From January 2019 to February 2023, he served as the Commercial Director at Colas Hrvatska d.d. and as a director at its Slovenian subsidiary. His academic tenure includes roles as Lecturer and Senior Lecturer at RIT Croatia, spanning four years. Before that, he spent thirteen years as a sales manager and key account manager at Vetropack Straža d.d. His career initiation was in the marketing sector, managing advertising projects for both domestic and international clients, including notable companies like Hrvatski Telekom, Unilever, Johnson & Johnson, and Hyundai. His research focuses on the marketing role of packaging, personal sales, marketing strategy, and digital marketing.
