Jasenka Begić graduated from the Faculty of Philosophy of the University of Zagreb and is currently pursuing a doctoral degree in Lifelong Education and Educational Sciences at the Faculty of Teacher Education in Zagreb. She led and/or participated in dozens of national and international projects in the field of education, educational consulting, development of qualification frameworks, and creation of occupational standards, qualification standards, and educational programs at various levels. She directed her professional work towards educational sciences, andragogy, didactics, educational psychology, and the development of key competencies of students and teachers, especially in the field of communication sciences. She publishes scientific and professional works, and participates in national and international scientific and professional conferences.