Elma Melkić was born in Rijeka. She completed her undergraduate studies in digital marketing at the University of Algebra and continued her study at graduate studies in digital marketing. She built her first experiences in the field of digital marketing as a freelancer, and some of her projects were social network management, SEO optimization and website development for luxury villas, real estate agencies, clubs and restaurants in Croatia. After that, she worked in the position of Digital Communications Specialist in the global company, Carlsberg Croatia, where she was responsible for the digital marketing of several company brands. She also monitored analytics and worked on improving the brands' marketing strategy. She then continued her career at the company Jamnica plus, in the position of Digital Marketing Specialist, where she is responsible for the digital marketing of all brands within the Beverage Group in the markets of Croatia, Serbia and Bosnia and Herzegovina.
