Integrated project

Module title:

Integrated project

Module overview:

The aim of the project module is for students to learn to solve the problem of a real business entity through teamwork and to simulate the conditions that students can expect in the business world after graduation.
The objectives of the module are to enable students to:
• Experience real life situation in working with clients from the industry on real-life cases and problems
• Work in teams under mentorship in real-life circumstances

In this module, students are assigned to teams of three or four, applying the principle of equal distribution according to performance. Each team is assigned to mentor. The module is divided in three parts:
• Pitch presentations – in this part student teams prepare pitch presentations for clients, present and after evaluation pick the client to work with.
• Problem solving – in period of 3 months, students are working to solve the clients problem under mentorship. At the end of this part student team will deliver the detail document with problem solution.
• Final presentation – students prepare final presentation and present the solution at finale event.

During the module, students are graded based on combination of students peer 2 peer, client and mentor evaluation.

Literature:

Essential reading:
1. De Pelsmacker, P, Guens, M. and Van Den Bergh J. (2017) Marketing Communications: A European Perspective. 6th edn. Harlow: Pearson Education Limited.
2. (2021) HubSpot Blog [Online]. Available at: https://blog.hubspot.com/ (Accessed: 05 May 2021)
3. (2021) Smart Insights [Online]. Available at: https://www.smartinsights.com/ (Accessed: 05 May 2021)
4. (2021) Hootsuite [Online]. Available at: https://www.hootsuite.com/resources (Accessed: 20 April 2021)

Recommended reading:
1. Eyal N., Hoover, R, (2014) Hooked: How to Build Habit-Forming Products, Portfolio / Penguin, New York, NY
2. Fill, C. and Turnbull, S. (2016) Marketing communications: discovery, creation and conversations. 7th edn. Harlow: Pearson Education Limited.
3. (2021) Think with Google [Online]. Available at: https://thinkwithgoogle.com (Accessed: 20 April 2021)

Further reading:
1. Journal of Marketing, American Marketing Association
2. Journal of Marketing Communications, Taylor and Francis Online
3. International Journal of Advertising, Taylor and Francis Online
4. (2021) Marketing Journal [Online]. Available at: https://www.marketingjournal.org/category/digital-marketing/ (Accessed: 27 April 2021)
5. (2021) Marketing Land [Online] Available at: https://marketingland.com/ (Accessed: 27 April 2021)