Interactive systems design

Module title:

Interactive systems design

Module overview:

This is one of the core modules of the programme as digital marketing is based on meaningful interactions with potential and returning customers.
The objectives of this module are to enable students to:
• Combine psychological (primarily decision making processes, behaviors, emotions) and digital processes between user and user interface,
• Implement psychological and technical knowledge to manage content, design, framework, user behavior and user experience
This module will teach students how psychological and decision-making processes influence user interaction with user interface and how to use this knowledge to create user interface and manage user experience by empathizing, detecting user needs and scenarios, designing framework, architecture, and end-product design.

It is important for students to take this module in order to fully understand the processes behind interactive system and users. This will be achieved through students accumulating experience gathered through examples, case studies, user testing and research. The students will know how to combine client and user interests with optimizing the interactive system (website) in order to produce an attractive, usable and efficient digital end-product.

Literature:

Required reading:
1. Krug, S. (2014) Don't Make Me Think, Revisited: A Common-Sense Approach to Web Usability (Voices That Matter). [n.k], Indianapolis, IN: New Riders.

Additional reading:
1. Weinschenk, S. (2009) Neuro Web Design: What Makes Them Click. [s.l.], New Riders.
2. Sharon, T. (2012) It's Our Research: Getting Stakeholder Buy-in for User Experience Research Projects. [n.k.], Waltham: Elsevier.
3. Williams, A. (2020) WordPress for Beginners 2021: A Visual Step-by-Step Guide to Mastering WordPress. [s.l.], Independently published.
4. UX Booth (2021) UX Booth [Online]. Available at: https://www.uxbooth.com/ (Accessed: 5 May, 2021)