Business communication and negotiation

Module title:

Business communication and negotiation

Module overview:

This course introduces the basics of communication and negotiation strategy and persuasion: audience analysis, communicator credibility, message construction and delivery. It provides opportunities for students to improve business speaking and writing skills, regardless of current skill level. Students will deliver individual and team presentations, and will receive feedback to improve their communication effectiveness. Team presentations will be based on case studies. Students will be challenged to craft presentations that persuades audiences to accept their proposals, recommendations and negotiate win-win offerings. This highly interactive course will students become more dynamic, persuasive communicators and negotiators.

Literature:

Munter, M. (2009) Guide to Managerial Communication: Effective Business Writing and Speaking. 8th Edition. Prentice Hall.
Munter and Russell (2008) Guide to Presentations. 2nd Edition. Prentice Hall