Semester: 2
ECTS: 5
Lectures: 30
Practice sessions: 30
Independent work: 90
Module Code: 24-00-509-E
Semester: 2
ECTS: 5
Lectures: 30
Practice sessions: 30
Independent work: 90
Module Code: 24-00-509-E
Module title:
Basics of business communication
Module overview:
The objective of this module is to enable students to learn:
• forms of crisis communication,
• organizing meetings
• business negotiations
• to develop models of intercultural communication
• to synthesize verbal and non-verbal communication in a meaningful whole
Stundets learn how to evaluate various forms of speech, design different types of written communication, present different views and contents, and conduct successful team communication. This module enables students to effectively present arguments in business meetings, but also to recommend models of verbal and non-verbal communication to negotiating teams and people who are in direct contact with their own staff or clients on a daily basis.
It is important for students to take this module to be able to learn how to argue their opinions through various forms (ways) of communication. Students will use this knowledge and understanding to validly and critically judge written business content and create other successful ways of business communication. This will empower students to defend their views in business negotiations and avoid conflict situations. This will contribute to the overall skillset for their future employment.
Literature:
Essential reading:
1. Bovee, C.L.. and Thill, J.V. (2020) Business Communication Today.15th edn. Upper Saddle River, New Jersey: Pearson.
2. Rouse, M.J. i Rouse, S. (2002) Business Communications: A Cultural and Strategic Approach. London: Thomson Learning.
Recommended reading:
1. Dick, R., (2000) Get it across: Effective Communication at Work. Tadworth: Elliot Right Way Books.
2. Davies, HB. R. (2008) Mastering Communications: 10 secrets to fast, clear, persuasive communications. Toronto: McLuhan and Davies Communications, Inc.
3. Kozicki, S. (1998) Creative Negotiating: Proven Techniques for Getting What You Want from Any Negotiation. Halbrook: Adams Media Corporation.
4. Borg, J. (2008) Persuasion: The Art of Influencing People.2nd edn. New Jersey: FT Press.
Further reading:
1. Lane, S. D. (2010) Interpersonal Communication: Competence and Contexts.2nd edn. Boston: Allyn and Bacon: University of Texas at Dallas.
2. Pease A. and Pease B. (2004) The Definitive Book of Body Language. Buderim: Pease International.
3. Navarro J. (2008) What Every Body is Saying: an ex-FBI agent's guide to speed-reading people. New York: Collins Living.
4. Luecke, R. (2004) Crisis management: master the skills to prevent disasters. Boston: Harvard Business School Press.
