Semester: 1
ECTS: 4
Lectures: 30
Practice sessions: 30
Independent work: 60
Module Code: 24-03-500
Semester: 1
ECTS: 4
Lectures: 30
Practice sessions: 30
Independent work: 60
Module Code: 24-03-500
Module title:
Business English
Module overview:
The objective of this module is to enable students to:
• use correct terminology in business conversations
• use correct grammar in business conversations
English is the only foreign language that students learn at Algebra University College. This module teaches students about the correct use of English terminology and grammar in different business situations. Students also use this knowledge and understanding for all other modules of this study programme that use English terminology and language skills.
It is important for students to take this module in order to develop their English language skills necessary in the field of digital marketing. English is a digital language and the knowledge students acquire in this module will contribute to the overall skillset for their future employment as digital marketing specialists. This module will expose students to a particular experience when dealing with business situations, both in written and oral form.
Literature:
Essential reading:
1. MacKenzie, I. (2010) English for Business Studies.3rd edn. [s.l.] Cambridge University Press.
Recommended reading:
1. Emmerson, P. (2007) Business English Handbook Advanced. [s.l.] Macmillan ELT
2. [Anon.] (2011) Cambridge Business English Dictionary.1st edn. [s.l.] Cambridge University Press.
Further reading:
1. Mascull, B. (2010) Business Vocabulary in Use Intermediate.2nd edn. [s.l.] Cambridge University Press.
2. Law, J. (2016) A Dictionary of Business and Management.6th edn. [s.l.] Oxford University Press
3. TED Ideas Worth Spreading [Online] Available at: https://www.ted.com/talks