Semester: 2
ECTS: 6
Lectures: 30
Practice sessions: 45
Independent work: 105
Module Code: 24-03-508
Semester: 2
ECTS: 6
Lectures: 30
Practice sessions: 45
Independent work: 105
Module Code: 24-03-508

Module title:


Statistics

Lecturers and associates:


Josip Lopatič, Lecturer
Dennis Ramulić

Module overview:


The objective of this module is to enable students to:
• implement basic statistical techniques and methods in grouping, tabulation and graphic display of data by using MS Excel
• perform statistical modeling and analyses using appropriate statistical tests, and interpret results

Students learn the theoretical and practical foundation of statistics, with an emphasis on marketing. This module provides students with the statistical tools that will enable them to perform well in other modules of this study programme that address market research.

It is important for students to take this module in order to develop their logical and reasoning skills needed to become great market analysists. The knowledge students acquire in this module will contribute to the overall skillset for their future employment as digital marketing specialists. This module will expose students to a particular experience when dealing with statistical problems and models in a practical way both individually and in teams.


Literature:


Essential reading:
1. Quirk, T. J., Rhiney, E. (2021) Excel 2019 for Marketing Statistics: A Guide to Solving Practical Problems.2nd edn. [s.l.] Springer, Cham.

Recommended reading:
1. Remenyi, D., Onofrei, G., English, J. (2015) An Introduction to Statistics using Microsoft Excel.2nd edn. [s.l.] ACPIL.

Further reading:
1. Illowsky, B., Dean, S. (2018) Introductory Statistics. [s.l.] Openstax.
2. Witte, R. S., Witte, J. S. (2017) Statistics.11th edn. [s.l.] Wiley.