Psychology of market communication

Module title:

Psychology of market communication

Module overview:

The objective of this module is to enable students to:
• acquire the basic knowledge in general and applied psychology relevant in the context of visual communications design
• gain an insight into the universal laws of perception and behaviour of people

This module teaches students about psychology as a science and profession, and its application in design. By recognizing the basic principles according to which psychological processes and behaviour take place, students are able to select and creatively use their knowledge of psychology in shaping their own designs and self-regulating their own work performance.

It is important for students to take this module in order to work efficiently, and make their designs more visually appealing to the costumers. By mastering the content of the course, students will be able to critically re-examine the knowledge of general and applied psychology, and implement this skillset in their future places of employment.

Literature:

Essential reading:
1. Čorkalo Biruški, D.: Primijenjena psihologija, Školska knjiga, 2009.

Recommended reading:
1. Weinschenk, S. (2011) 100 Things Every Designer Needs to Know about People. Berkeley: New Riders.
2. Graf, P. (eds.) and Dozois, D. J. (eds.) (2021) Handbook on the State of the Art in Applied Psychology. New Jersey: John Wiley and Sons.
3. Norman, D. (2013) The design of everyday things: Revised and expanded edition. New York: Basic books.

Further reading:
1. Kahneman, D. (2013). Thinking, Fast and Slow. Stuttgart: Macmillan.
2. Solomon, M. R. (2013). Consumer Behaviour: Buying, Having, and Being, 10th global edition. New Jersey: Prentice-Hall.
3. Leech, J. (2013). Psychology for designers. Bristol: Mrjoe press.
4. Weiten, W., Dunn, D. S., and Hammer, E. Y. (2014). Psychology applied to modern life: Adjustment in the 21st century. Boston: Cengage Learning.