Semester: 1
ECTS: 4
Lectures: 15
Practice sessions: 30
Independent work: 75
Module Code: 24-211-0390
Semester: 1
ECTS: 4
Lectures: 15
Practice sessions: 30
Independent work: 75
Module Code: 24-211-0390
Module title:
Business English 1
Module overview:
The aim of this module is to enable students to:
• use basic business terminology in conversations
• use simple grammatical tenses and structures in business conversations
This module teaches students the correct English terminology and grammar used in a variety of business situations. It prepares students for all other modules of this study programme that use English terminology and language skills, and also serves as a foundation for the module " Business English 2" that students take in the second semester of the first year.
It is important for students to take this module in order to develop their English language skills necessary in the field of digital marketing. English is a digital language and the knowledge students acquire in this module will contribute to the overall skillset for their future employment as digital marketing specialists. This module will expose students to a particular experience when dealing with business situations, both in written and oral form.
Literature:
1. Trappe, T. and Tullis, G. (2010) Intelligent Business.1st edn. [s.l.] Pearson Education ESL.
2. TED Ideas Worth Spreading [Online] Available at: https://www.ted.com/talks