Semester: 2
ECTS: 6
Lectures: 30
Practice sessions: 30
Independent work: 120
Module Code: 24-211-0393
Semester: 2
ECTS: 6
Lectures: 30
Practice sessions: 30
Independent work: 120
Module Code: 24-211-0393

Module title:


Mathematics 2

Lecturers and associates:


Josip Lopatič, Lecturer
Dennis Ramulić

Module overview:


The objective of this module is to enable students to:
• implement mathematical models in marketing, as well as
• making independent financial decisions including a choice of optimal savings or a crediting model.

This module teaches students the theoretical and practical foundation regarding quantitative methods essential in economic modelling, with an emphasis on marketing. It is the only module in the first semester that provides students with the mathematical tools to be used in other modules of this study programme.

It is important for students to take this module in order to develop their logical and reasoning skills needed for other modules in this study programme. The knowledge students acquire in this module will contribute to the overall skillset for their future employment as digital marketing specialists. This module will expose students to a particular experience when dealing with mathematical problems and models in a practical way both individually and in teams.


Literature:


1. Papić, M. (2018) Poslovna matematika uz primjenu MS Excela, Likarija d.o.o.
In addition to the required reading (in the physical and online form), every student has at his disposal teaching materials in the form of presentations from lectures or exercises that the teacher prepares for each lesson. In addition, recordings of lectures are available to students studying online.