Audio and video equipment

Module title:

Business English 2

Module overview:

The aim of this module is to enable students to:
• use correct professional terminology in business conversations
• use complex grammatical structures in business conversations

This module builds on the basics of the language laid out in the " Business English 1" module from the first semester. It teaches students in detail the correct professional terminology of digital marketing in English, as well as complex grammatical structures used in different business situations.

It is important for students to take this module in order to develop their English language skills necessary in the field of digital marketing. This module will expose students to a particular experience when dealing with business situations, both in written and oral form. This greatly contributes to the overall skill set required for their future work in digital marketing.

Literature:

1. Trappe, T. and Tullis, G. (2010) Intelligent Business.1st edn. [s.l.] Pearson Education ESL.
2. TED Ideas Worth Spreading [Online] Available at: https://www.ted.com/talks
In addition to the mentioned literature (in physical and online form), each student also has access to teaching materials in the form of presentations from lectures or exercises that the teacher prepares for each class. Additionally, students who study in the online mode of instruction have access to recordings of the held lectures.