Semester: 1
ECTS: 5
Lectures: 15
Practice sessions: 30
Independent work: 90
Module Code: 24-531-0518
Semester: 1
ECTS: 5
Lectures: 15
Practice sessions: 30
Independent work: 90
Module Code: 24-531-0518

Module title:


Idea management


Module overview:


The objective of this module is to enable students to acquire knowledge and skills of the ideation processes and offer solutions for managing these processes, with special emphasis on design.

By placing the module in the initial semester, students from various undergraduate programmes are acquainted with the processes of idea formation in individuals, in teams within marketing agencies and corporations, but also to test knowledge from previous study modules and students learn to grow in leadership knowledge and skills.

It is important for students to take this module in order to gain knowledge about the peculiarities of ideation processes and how to successfully encourage a creative atmosphere as a leader. Students will learn and understand the value of synergies between the factors involved in the process.

The module encourages proactive action towards the collection of knowledge and skills from undergraduate studies and builds future managers on that basis, in order to become successful process leaders for generating and implementing ideas


Literature:


Essential reading:
1. Birss, D. (2019) How to Get to Great Ideas: A System for Smart, Extraordinary Thinking, Boston, Nicholas Brealey Publishing

Recommended reading:
1. Green, A. (2010) Creativity in Public Relations 4th edition, London / Philadelphia, Kogan Page