Semester: 1
ECTS: 4
Lectures: 30
Practice sessions: 15
Independent work: 75
Module Code: 24-531-0519
Semester: 1
ECTS: 4
Lectures: 30
Practice sessions: 15
Independent work: 75
Module Code: 24-531-0519
Module title:
Creative processes management
Module overview:
This module introduces students to the best practices in creative management that bring visual communication projects through to successful completion. The learning in this module expands upon students’ knowledge and skills in developing design solutions that meet clients' marketing goals, the module provides a tactical emphasis on coordinating and directing creative resources to achieve a stated objective.
Students will learn the tools and techniques how to actualize design ideas and effectively manage the collaborative process with clients and other creatives. Apart from the theoretical knowledge contained in lectures, the module is work-project-based and requires successful completion of practical assignments that take methodical planning and meticulous practice and provide students with insight into management of different stages of the creative project development cycle.
Students will gain confidence in utilizing the people and procedures required to transform a creative concept into a finished designed work, regardless of the type of project. The module covers the oversight of creative jobs with specific deliverables, budgets, and schedules, as well as professional insights, ideas, and tactics from the real world of creative project management.
Literature:
Required reading:
1. Stone T.L. (2010) Managing the Design Process - Implementing Design. Rockport Publishers, Beverly, USA.
Recommended reading:
1. Best K. (2017) Fundamentals of Design Management. Bloomsbury Visual Arts, London, UK.
2. Stone T.L. (2010) Managing the Design Process - Concept Development. Rockport Publishers, Beverly, USA.
Further reading:
1. Ambrose G., Harris P. (2010) Basics Design 08 - Design Th!nking. AVA Publishing, Lausanne, Switzerland.
2. Cloninger C. (2006) Hot-Wiring Your Creative Process. New Riders, San Francisco, USA.