Statistics

Module title:

Statistics

Module overview:

The objective of this module is to enable students to:
implement basic statistical techniques and methods in grouping, tabulation and graphic display of data by using MS Excel
perform statistical modeling and analyses using appropriate statistical tests, and interpret results

Students learn the theoretical and practical foundation of statistics, with an emphasis on marketing. This module provides students with the statistical tools that will enable them to perform well in other modules of this study programme that address market research.

It is important for students to take this module in order to develop their logical and reasoning skills needed to become great market analysists. The knowledge students acquire in this module will contribute to the overall skillset for their future employment as digital marketing specialists. This module will expose students to a particular experience when dealing with statistical problems and models in a practical way both individually and in teams.
In this module students will learn:
Basic Concepts and Data Grouping
Basic Statistical Concepts and Data Visualization
Data Grouping
Mean Values and Measures of Dispersion
Mean Values
Measures of Dispersion
Correlation and Regression
Correlation Coefficients
Linear Regression Model
Exponential Regression Model
Power Regression Model
Trend Models and Indices
Linear Trend Model
Exponential Trend Model
Chain and Base Indices
Composite Indices
Normal Curve
Normal Curve
Confidence Intervals
Hypothesis Testing
z-test
Student´s t-test
ANOVA

Literature: