Semester: 3
ECTS: 2
Lectures: 15
Practice sessions: 15
Independent work: 30
Module Code: 24-03-516-E
Semester: 3
ECTS: 2
Lectures: 15
Practice sessions: 15
Independent work: 30
Module Code: 24-03-516-E

Module title:


Career - Marketing jobs - portfolio and CV

Lecturers and associates:


Nada Kaurin Knežević

Module overview:


The objectives of the module is to enable students to:
• Critically assess and devise possible career paths and opportunities in marketing
• Understand specifics of different marketing jobs
• Understand the steps in a job recruiting process and perform well in the job interview
• Create relevant CV and portfolio
• Create a personal development plan

This module teaches students how to apply skills important for career development. Students learn career planning through engaging in the necessary insights to understand specifics of different marketing jobs and career paths.

This module is essential for students understanding of potential employment, different job demands and things that employers value the most. The module will expose students to recruiting process which will be valuable experience upon graduation.


Literature:


Essential reading:
1. Webber, J. (2013) How to Land Your Dream Job in Marketing: 6 Steps to Finding and Winning Your First Marketing Position, CreateSpace Independent Publishing Platform, Scotts Valley, CA
2. HubSpot 2020 How to Succeed in Your New Marketing Job, (downloaded 05 May 2021)
3. (2021) HubSpot Blog [Online]. Available at: https://blog.hubspot.com/ (Accessed: 05 May 2021)

Recommended reading:
1. Burnett, B. (2016) Designing Your Life: How to Build a Well-Lived, Joyful Life, Knopf, New York City, NY
2. Siebert, E (2016) Careers In Marketing: The Complete Guide to Marketing and Digital Marketing Careers, CreateSpace Independent Publishing Platform, Scotts Valley, CA
3. (2021) Smart Insights [Online]. Available at: https://www.smartinsights.com/ (Accessed: 05 May 2021)
4. (2021) Ted Talk [Online]. Available at: https://www.ted.com/ (Accessed: 05 May 2021)

Further reading:
1. Gildner, G. (2019) Becoming A Digital Marketer: Gaining the Hard and Soft Skills for a Tech-Driven Marketing Career, Baltika Press, [s.l]