Semester: 4
ECTS: 6
Lectures: 30
Practice sessions: 30
Independent work: 120
Module Code: 24-421-0285
Semester: 4
ECTS: 6
Lectures: 30
Practice sessions: 30
Independent work: 120
Module Code: 24-421-0285
Module title:
Multimedia and digital storytelling
Lecturers and associates:
Module overview:
The aim of the course is to enable students to:
acquire knowledge and skills necessary for digital storytelling through various digital communication channels
understand the specifics and analysis of narratives and visual information in relation to the information-communication context of the message and the specificities of the media for which it is created.
structure the conceptual narrative of multimedia in line with communication trends of the given digital media
understand the causality of key elements of scenarios within a short visual form
In this course students will learn:
types of narratives and specificities for a given medium,
analysis of existing solutions and argumentation,
analysis of digital channels and platforms for multimedia dissemination,
development of conceptual solutions for multimedia (script, storytelling, visual elements, dynamics, and editing), tools and creation of each segment,
creating a comprehensive solution,
publishing and analyzing outcomes.
Literature:
Required readings:
1. Miller H. C., (2019) Digital Storytelling: A creator´s guide to interactive entertainment, CRC Press Taylor and Francis Group 4th Edition
Supplementary readings:
1. McKee, R. (2010) Story: Style, Structure, Substance, and the Principles of Screenwriting
Snyder, B. (2005) Save The Cat! The Last Book on Screenwriting You´ll Ever Need
2. Maslen A. (2010) The Copywriting Sourcebook, How to Write Better Copy, Faster - for Everything from Ads to Websites, London, Marshall Cavendish Business
3. Albrighton, T. (2010) The ABC of Copywriting, Norwich, ABC Business Communications