Visual estetics of multimedia solutions

Module title:

Visual estetics of multimedia solutions

Module overview:

The aim of this course is to enable students to learn:
The role of visual aesthetics in the transmission of messages and the impact on the learning process
Integration of design, visual communications, cognitive understanding within the descriptive nature of aesthetics
Identify the spatiality of influence, map the aesthetic vocabulary and understand visual manipulation in the form of creating the desired expression

This course teaches key aspects of visual aesthetics and its impact on design and perception. Students will be introduced to the influence of form, function and functionality on the visual impression, as well as the influence of the scale of elements and weight on the perception of design. Special emphasis will be on the integration of the psychological influence of colours, light and shadow in creating emotions, and how these elements can shape the user´s experience.

Students will analyse and synthesize aesthetics from various examples throughout history within the entire spectrum of visual culture, learning how to distinguish and valorise personal aesthetic values in relation to the values of society. Through the course, students will also identify perceptions of social norms and tastes, and how these elements are reflected in design.

The course will encourage students to create the impact of change, question social, cultural and political paradigms, and develop the ability to create specific elements of aesthetics adapted to the specifics of the project and solutions. Students will refine their projects and solutions according to the given aesthetic direction, integrating changes and arguing the aesthetics of the final work.
In this course students will learn:
the influence of form, function or functionality
the impact of the scale of elements and weight
integration of the psychological influence of colours, light and shadow in creating emotions
analyse and synthesize aesthetics from examples throughout history within the entire spectrum of visual culture
distinguish and valorise personal aesthetic values according to the values of society
identify perceptions of social norms and tastes
create the impact of change
questioning social, cultural and political paradigms
create specific elements of aesthetics based on the specificity of the project and solutions
refine the project and the solution according to the given aesthetic direction
integrate changes and argue the aesthetics of the final work

Literature:

1. De Lucio-Meyer, J. J. (1973). Visual Aesthetics. Lund Humphries.
2. Um, E., Plass, J. L., Hayward, E. O., and Homer, B. D. (2012). Emotional design in multimedia learning. Journal of Educational Psychology 104(2), 485-498.
3. Moxey, K., and Holly, M. A. (2003). Art History, Aesthetics, Visual Studies (Clark Studies in the Visual Arts). Clark Art Institute.
4. Koch, A. (2014). The Visual Aesthetics of Baz Luhrmann's 'Red Curtain Cinema'. Grin Verlag.