Spatial visual communications design

Module title:

Spatial visual communications design

Module overview:

This module teaches students to grow according to the part of the profession in which a large number of professionals are not yet involved. By placing the module in the final semester, students are able to apply the knowledge gained in previous modules (visual design, typography, signage design...) on the most tangible projects. The module forms vital core of the program as it combines advanced design rules.

It is important for students to take this module in order to gain knowledge about the peculiarities of work processes and methods of visual communication designers on spatial and ambient projects, as well as the peculiarities of materials and technology in the realization of visual means for communication and marking of space and public events. Students will understand the interrelationship of all skills acquired so far in previous modules and will initiate them in order to brand ambiences in the broadest sense. With an interdisciplinary approach and the inclusion of all acquired skills, the module can become not only the crown of study program, but also a future advantage in the employment market.
In this module students will learn:
- design spatial and ambient projects
- understand various principles of environmental visual communications

Literature:

Required readings:
1.Mesher, L. (2019) Basics Interior Design, Retail Design, Lausanne, AVA Publishing SA

Supplementary readings:
1.Locker, P. (2011) Basics Interior Design, Exhibition Design, Lausanne, AVA Publishing SA
2.Poulin, R. (2012) Graphic Design and Architecture, A 20th Century History A Guide to Type, Image, Symbol, and Visual Storytelling in the Modern World, Beverly, Rockport Publishers