Semester: 8
ECTS: 5
Lectures: 30
Practice sessions: 15
Independent work: 105
Module Code: 24-521-0383
Semester: 8
ECTS: 5
Lectures: 30
Practice sessions: 15
Independent work: 105
Module Code: 24-521-0383
Module title:
Design and Ethics
Lecturers and associates:
Module overview:
This module teaches students to master creative ideas and principles of representation in terms of cultural context, ordering elements in context, and representation to its context of use. This module is semi-project-based, meaning students will acquire theoretical knowledge as well practical projects with insight into the market communication industry.
Students need to take this module to gain confidence to see design according to all segments which define design, art, society, technics, manufacturing, and market. Also, to evaluate socio-cultural context for design regarding technology, materials in use, and physical context where everything is relational. Students will research eras of design, modernism, post-modernism on various examples. Further develop beauty and judgments of taste, dependent beauty, and everyday aesthetics. Design experience; medium, message, location. Students learn the principles and values that govern decisions and actions within companies, but also in their own work. This learning enables students to know the difference between right and wrong in doing business.
In this module students will learn:
To master visual language, principles of representation, and design context and ethics for various market use.
compare and critically evaluate different organizational standards and principles, as well as individual contents in the creative industries in the context of their compliance with ethical standards.
Literature:
Required readings:
1.Davis, M. (2012) Graphic Design Theory (Graphic Design in Context), Thames and Hudson, London.
Supplementary readings:
1.Forsey, J. (2013) The Aesthetics of Design, Oxford University Press, Oxford.
2.Fiell, C., Fiell, P. (2012.) Design of the 20th Century, Taschen GmbH, Cologne