Semester: 3
ECTS: 5
Lectures: 15
Practice sessions: 30
Independent work: 105
Module Code: 24-521-0338
Semester: 3
ECTS: 5
Lectures: 15
Practice sessions: 30
Independent work: 105
Module Code: 24-521-0338

Module title:


Visual design 2 - Logotype and graphic standards

Lecturers and associates:



Module overview:


The objective of this module is to enable students to learn to:
- use fundamental principles in visual communications design with ideas to explore, research, create and produce a valid creative idea for market use
- create and design logotype, book of graphic standards and basic applications
It is important for students to take this module in order to gain confidence in creative processes and design thinking with an ability to present and defend their idea on the market/client. Students will gain abilities to explore creative brief, set up questions for design research, define competition in visual terms, analyse opinions, motivations, and associations regarding design subject. Also, students will be exposed to set up a creative mood board with the incentive to create a visual playground for future logotype.
In this module students will learn:
to create valid logotypes about basic principles of designing regarding the message it conveys as well regarding the content it conveys / content - form - logotype design practice, choosing the correct typography, composition, mutual relationships of fundamental information principles. The module forms the vital core of the program as it combines previous modules of Visual Design, Typography, and History of Visual design to form three basic functions of market communication design: practicality, symbolism, and aesthetic. This module is work-project-based and provides students with insight into how to create a valid creative concept in the design communications industry.

Literature:


Required readings:
1.White A.W. (2017) The Elements of Logo Design: Design Thinking, Branding, Making Marks, New York, Simon and Schuster

Supplementary readings:
1.Airey D. (2014) Logo Design Love: A Guide to Creating Iconic Brand Identities, 2nd Edition, San Francisco, Peachpit Press
2.Wheeler A. (2017) Designing Brand Identity: An Essential Guide for the Whole Branding Team, 5th Edition, New Jersey, John Wiley and Sons