Semester: 5
ECTS: 5
Lectures: 30
Practice sessions: 15
Independent work: 105
Module Code: 24-521-0356
Semester: 5
ECTS: 5
Lectures: 30
Practice sessions: 15
Independent work: 105
Module Code: 24-521-0356

Module title:


Creative writing

Lecturers and associates:



Module overview:


This module teaches students not only to learn copywriting but also to design through the textual part of communications, and to understand the value of their mutual connection. By placing the module in the first year of study, students are enabled to learn the importance of the textual segment in the design creative process that they will perform in future modules.

It is important for students to take this module to acquire knowledge important for the creative process, both during their studies and in their careers, as well as professional terminology and rules important for communication within creative teams. Understanding the values of creative writing, students will be given the opportunity to expand their creations from only the design part to the overall creativity, and thus will always find new models of creation. Extensive knowledge of all parts of the profession, the opportunity to develop according to the service of total-design.
In this module students will learn:
- acquire knowledge and skills needed for successful creative writing for the needs of market communications, an important segment of the profession and the creative process
- expand their writing creations from only the design part to the overall creativity

Literature:


Required readings:
1.Albrighton, T. (2010) The ABC of Copywriting, Norwich, ABC Business Communications

Supplementary readings:
1.Maslen A. (2010) The Copywriting Sourcebook, How to Write Better Copy, Faster - for Everything from Ads to Websites, London, Marshall Cavendish Business
2.Shaw, M. (2012) Copywriting, Successful Writing for Design, Advertising and Marketing.2nd edn, London, Laurence King Publishing