Semester: 6
ECTS: 5
Lectures: 15
Practice sessions: 30
Independent work: 105
Module Code: 24-521-0367
Semester: 6
ECTS: 5
Lectures: 15
Practice sessions: 30
Independent work: 105
Module Code: 24-521-0367

Module title:


Branding - Corporate identity

Lecturers and associates:



Module overview:


This module introduces students to understanding of the cross-cultural process of strategic character, integrated design, and brand development.
The module will introduce design as a strategic tool for identity-based presence in the market dimensions of a brand, with focus on design management to understand a brand as a system and process. The module forms the support to other models of the program that need implementing branding strategy in design tasks. Students will learn the controlling of cooperative creativity processes and acquire strategic and conceptual skills in the design of integrated brand communication. A thorough understanding and engagement with relevant social groups through the exploration of the concept of ‘social sculpture’ will be necessary to generate solutions with impact and relevance.
Students will get to know A thorough understanding and engagement with relevant social groups through the exploration of the concept of ‘social sculpture’ will be necessary to generate solutions with impact and relevance. Through the practical part of the course, students will take a series of tasks to go through the process of brand building.


Literature:


Required readings:
1.Millman, D. (2012) Brand Bible: The Complete Guide to Building, Designing, And Sustaining Brands, Rockport Publishers, Beverly

Supplementary readings:
1.Heding T., Knudtzen C. F., Bjerre M. (2009) Brand Management Research, theory and practice, Routledge, New York