Semester: 7
ECTS: 5
Lectures: 15
Practice sessions: 30
Independent work: 105
Module Code: 24-521-0379
Semester: 7
ECTS: 5
Lectures: 15
Practice sessions: 30
Independent work: 105
Module Code: 24-521-0379

Module title:


Creative methods and tehniques

Lecturers and associates:



Module overview:


The module demonstrates the importance and necessity of using creative methods and techniques, ranging from general to specific ones for marketing communications.
Students learn to understand the practical value of methods and techniques in creative processes and acquire knowledge and skills to select appropriate methods for a given project. By placing the module in the first year of study, students from various undergraduate programs learn specific methods and techniques, as well as how to integrate them into new and more successful tools.
It is important for students to attend this module to gain knowledge about the advantages and rules of specific methods and techniques, as well as their potential combinations. Students will learn to understand the value of methods and techniques and their role in the overall creative process. The module encourages proactivity, analysis, and critical observation of the creative process, methods, and techniques, all to ensure that students use them correctly, combine them effectively, and one day develop their own.
In this module students will learn:
the importance and necessity of the correct use of creative methods and techniques, from the general to the specific for the field of market communications.

Literature:


Required readings:
1.Landa, R. (2021) Advertising by Design, Generating and Designing Creative Ideas Across Media.4th edn, Hoboken, John Wiley and Sons

Supplementary readings:
1.Landa, R. (2018) Graphic Design Solutions. 6th edn, Boston, Cengage Learning