Visual communications design

Module title:

Visual communications design

Module overview:

This module introduces students to visual communication design; the elements, principles, and application.
This module is not core to Undergraduate Digital Marketing study programme, but it’s the first module which links marketing students and their ideas with the final static design form, deepens the visual communication field and understanding. The module is theoretical and focuses on analytical and critical thinking closely followed by the more practical module, Computer Tools in Visual Communication, where students demonstrate practical knowledge and transform their ideas in a digital space.
This module is taught through integration of theory and practical examples. The module assessment is based on analysis and critical review within given examples, on individual student projects, homework with individual approach and on oral exam. Individual student project is based on the all-encompassing visual brand creation whether the focus is students personal brand, client or a competition related work.

Literature:

Required reading:
1. Malamed, C. 2011 Visual Language for Designers: Principles for Creating Graphic that People Understand, Beverly, MA: Rockport Publishers

Additional reading:
1. Baer, K. 2010 Information Design Workbook: Graphic approaches, solutions, and inspiration, Beverly, MA: Rockport Publishers
2. Landa, R. 2013 Graphic Design Solutions, 5th edn, Boston, MA: Cengage Learning
3. Google Inc. (2021) Think with Google [Online]. Available at: https://thinkwithgoogle.com (Accessed: 20 April 2021)
4. HubSpot Inc. (2021) HubSpot Blog [Online]. Available at: https://blog.hubspot.com/ (Accessed: 26 April 2021)
5. Creative Bloq (2021) Creative Bloq [Online]. Available at: https://www.creativebloq.com/ (Accessed: 22 April 2021).
6. Web Designer Depot (2021) Web Designer Depot [Online]. Available at: https://www.webdesignerdepot.com/ (Accessed: 22 April 2021).