Semester: 3
ECTS: 4
Lectures: 30
Practice sessions: 15
Independent work: 75
Module Code: 24-531-0532
Semester: 3
ECTS: 4
Lectures: 30
Practice sessions: 15
Independent work: 75
Module Code: 24-531-0532
Module title:
Psychology of user experience design
Module overview:
The objective of this module is to enable students to:
• analyse the influence of visual processing, navigation, and language used in the quality of user experience
• create the improved user experience of a digital product
Students learn the most applicable psychological concepts and theories connected to digital interactions and how to go beyond aesthetics and their own preferences and craft UX that’s aligned with human psychology. This module is work and project-based as it requires students to create their own solutions to design and business challenges that today’s organisations are faced with.
It is important for students to take this module to further develop their skills by expanding their knowledge of human psychology. This will make them better practitioners and boost their confidence when communicating their ideas, concepts, and designs. The knowledge of these advanced psychological theories and concepts will provide them with a competitive advantage in the labour market and the inevitable advances in the field of human-computer interaction.
Literature:
Essential reading:
1. Whalen, J. (2019) Design for How People Think: Using Brain Science to Build Better Products.1st edn. [s.l] O’Reilly Media
Recommended reading:
1. Leech, J. (2017) Psychology for Designers: How to apply psychology to web design and the design process.2nd edn. [s.l.] mrjoe press
2. Weinshenk, S. (2020) 100 Things Every Designer Needs to Know About People (Voices That Matter).2nd edn. [s.l.] New Riders
Further reading:
1. Reeve, J. (2018) Understanding Motivation and Emotion. [s.l.] Wiley