Programming for digital marketers 2

Module title:

Programming for digital marketers 2

Module overview:

The aim of the module is to enable students to learn the basics of client scripting using JavaScript and external JavaScript libraries (libraries) such as JQuery necessary to understand user interaction with various forms of interactive interfaces, multimedia content and ads.

Students will learn:
• Fundamentals of JavaScript language
• Implementation of JavaScript libraries
• How to use JavaScript to create rich user interfaces
• How to use JavaScript to enhance CMS based website

Through the module, students will learn the integration of JavaScript code of various third-party tools for the needs of digital advertising and improving the user experience and the use of frameworks for the development of responsive user interfaces (responsive web design frames). This will help them as future digital marketing practitioners to solve complex problems that include programming, independently.

Literature:

Essential reading:
1. Flangan D. (2011) JavaScript: The Definitive Guide: Activate Your Web Pages (Definitive Guides), OReilly, Sebastopol, CA
2. Crockford D. (2008) JavaScript: The Good Parts, 1st edn OReilly, Sebastopol, CA
3. WordPress (2021) WordPress.org [Online]. Available at https://wordpress.org/ (Accessed: 22 April 2021).
4. W3 Schools (2021) W3 Schools [Online]. Available at https://www.w3schools.com (Accessed: 25 April 2021)
5. Stack Overflow (2021) Stack Overflow [Online]. Available at https://stackoverflow.com/ (Accessed: 22 April 2021).

Recommended reading:
1. Google Inc. (2021) Google HTML/CSS Style Guide [Online]. Available at https://google.github.io/styleguide/htmlcssguide.html (Accessed: 25 April 2021).
2. W3C (2021) W3C [Online]. Available at https://www.w3.org/ (Accessed: 25 April 2021).
3. Smashing Magazine (2021) Smashing Magazine [Online]. Available at https://www.smashingmagazine.com/ (Accessed: 22 April 2021).
4. A List Apart (2021) A List Apart [Online]. Available at https://alistapart.com/ (Accessed: 22 April 2021).

Further reading:
1. UX Planet (2021) UX Planet [Online]. Available at: https://uxplanet.org/ (Accessed: 22 April 2021).
2. Creative Bloq (2021) Creative Bloq [Online]. Available at: https://www.creativebloq.com/ (Accessed: 22 April 2021).
3. Web Designer Depot (2021) Web Designer Depot [Online]. Available at: https://www.webdesignerdepot.com/ (Accessed: 22 April 2021).
4. Google Inc. (2021) Think with Google [Online]. Available at: https://thinkwithgoogle.com (Accessed: 20 April 2021)
5. HubSpot Inc. (2021) HubSpot Blog [Online]. Available at: https://blog.hubspot.com/ (Accessed: 26 April 2021)