Innovative Project

Module title:

Innovative Project

Module overview:

The entrepreneurial mindset empowered by digital technologies is becoming more and more a requisite to improve society. This entrepreneurial thinking can be taught, and the fundamentals can motivate individuals to pursue their business interests and/or add value to existing business organizations.
This module prepares students for a future career as entrepreneurs, either as founders of new businesses or within already established companies and gives students practical insights into those business aspects that are particularly important during a firms early development phases, and to make them more effective in managing and growing the start-up firm. They also provide the cornerstones for successfully launching and implementing entrepreneurial projects within already established organisations.

While entrepreneurship can be as theoretical as any field of research, this module has a distinctly practical orientation (learning-by-doing) where students will learn through organising frameworks, analytical tools, and discussions around real-life cases that provide practical guidance in addressing and solving common problems and challenges in managing the start-up and growing a firm.

Literature:

Essential reading:
1. Ries, E. (2011) Lean Startup. 1st edn. New York City: Crown Publishing.

Recommended reading:
1. Trott, P. (2016) Innovation Management and New Product Development. 6th edn. Edinburgh Gate: Pearson.
2. Christensen, C. (2016) The Innovators Dilemma. Kindle edn. Boston: Harvard Business Review.
3. Wunkler S, Wattman, J. and Farber, D. (2016) Jobs to be Done. Illustrated edn. Broadway: Amacom.
4. Kim C. (2015) Blue Ocean Strategy. Revised edn. Boston: Harvard Business Review.