Semester: 2
ECTS: 4
Lectures: 15
Practice sessions: 30
Independent work: 75
Module Code: 23-07-513
Semester: 2
ECTS: 4
Lectures: 15
Practice sessions: 30
Independent work: 75
Module Code: 23-07-513

Module title:


Typography 1


Module overview:


The objective of this module is to enable students to:
• gain a concise yet comprehensive overview of the fundamental information about history and theory of typography, necessary for effective typographic design practice
• better perform and understand typographic tasks for use in visual communications industry

This module prepares students for better understanding and implementation of typography in other design-related modules. This module is more theory-based, meaning students will need to acknowledge fundamental principles in Typography. The module forms the vital core of the program as it combines basic rules of letters, form, structure, and proportion.

It is important for students to take this module in order to introduce themselves to the fundamentals of typography. This module should help students to better perform and understand typographic tasks. Students will gain confidence in choosing specific typefaces and their classification, and also dealing with specific terms and styles. As well, this module will expose students to a wide range of topics from the beginnings of writing and typography to the present day and will also explain some practical skills in working on characters/letters and in the specific software.


Literature:


Essential reading:
1. Lupton, E. (2010) Thinking with Type, A Critical Guide for Designers, Writers, Editors, and Students, New York, Princeton Architectural Press

Recommended reading:
1. Carter, R, Day, B, Meggs, P.B. (2014) Typographic Design: Form and Communication, 6th edition, Hoboken, John Wiley and Sons
2. Müller-Brockmann, J. (2020) Grid systems in graphic design: a visual communication manual for graphic designers, typographers and three-dimensional designers, 16th edition, Zurich, Niggli
3. Coles, S. (2013) The anatomy of type: a graphic guide to 100 typefaces, New York, Harper Design

Further reading:
1. Meggs, P.B, Purvis, A.W. (2016) Meggs' history of graphic design, 6th edition, Hoboken, John Wiley and Sons