Semester: 3
ECTS: 3
Lectures: 15
Practice sessions: 15
Independent work: 60
Module Code: 23-07-517
Semester: 3
ECTS: 3
Lectures: 15
Practice sessions: 15
Independent work: 60
Module Code: 23-07-517

Module title:


Introduction to video production


Module overview:


This module introduces students to the fundamentals in visual storytelling through the video media, from communication all the way to atmosphere, within the language and aesthetics of film and commercial video. Students will learn about: • The language of film and cinematography. • Traditional and modern production methods. • Independent creation and production of their own works. • Development of film and video. • Video aesthetics and structure. • Fundamentals of filming, light, and dramaturgical structure. • Fundamentals of film editing and color grading. The module is taught through integration of theory, know-how and individual practical learning and problem solving. The module assessment is based on analysis and critical review within given examples during the exam, on individual student projects, and homework with individual approach. Individual student project is based on an individual practical approach and requires students to create and write a screenplay, storyboard, and a raw footage ready for editing.

This module is not a part of the core of the study, but it teaches students how to express their ideas through key elements in video production from the concept to shot planning and actual filming. Skills learnt in this module will contribute significantly to other subsequent video modules.


Literature:


Essential reading:
1. Owens, J. (2021) Video Production Handbook. 6th edition. NY: Taylor and Francis
2. Millerson, G. (2008) Video Production Handbook. 4th edition. Waltham, MA: Focal Press

Recommended reading:
1. Ascher, S. and Pincus, E. (2013) The Filmmaker’s Handbook. 5th edution. NY: Plume
2. Murch, W. (2001) In the Blink of an Eye: A Perspective on Film Editing. 2nd edition. Hollywood, LA; Silman-James Press
3. Sutherland, M. (2008) Advertising and the Mind of the Consumer. 3rd Edition. Milton, UK: Routledge