Semester: 5
ECTS: 4
Lectures: 15
Practice sessions: 30
Independent work: 75
Module Code: 23-07-533
Semester: 5
ECTS: 4
Lectures: 15
Practice sessions: 30
Independent work: 75
Module Code: 23-07-533

Module title:


Public visual communications design

Lecturers and associates:


Assistant Professor Iva Babaja

Module overview:


The objective of this module is to enable students to:
• successful design sign and wayfinding design, with all the peculiarities and conditions of public space
• understand the interrelationship of all modules on broad signage design projects and continuously explore the possibilities and specifics of public spaces

This module teaches students an important segment of the profession and potential specialist careers and to understand the importance of community formation. By placing the module in the final year of study, students are able to apply the knowledge acquired in previous modules (visual design, branding, copywriting, typography ...) to public space projects.

It is important for students to take this module in order to acquire knowledge important for creating a public purpose system, and build themselves as professionals of very specific knowledge and skills. Considering all the possibilities that a broad view of design allows them and the complexity of public space, a systematic approach in the sequence of analysis - creation - interpretation, will be able to create works more permanent than those intended for the media.


Literature:


Essential reading:
1. Calori, C. and Vanden-Eynden, D. (2015) Signage and Wayfinding Design: A Complete Guide to Creating Environmental Graphic Design Systems.2nd edn, Hoboken, John Wiley and Sons, Inc.

Recommended reading:
1. Gibson, D (2009) The Wayfinding Handbook: Information Design for Public Places, New York, Princeton Architectural Press
1. Uebele, A. (2010) Signage Systems + Information Graphics: A Professional Sourcebook, London, Thames and Hudson