Semester: 5
ECTS: 3
Lectures: 15
Practice sessions: 15
Independent work: 60
Module Code: 23-07-534
Semester: 5
ECTS: 3
Lectures: 15
Practice sessions: 15
Independent work: 60
Module Code: 23-07-534

Module title:


Culture and aesthetics

Lecturers and associates:


Goran Goldberger, Senior Lecturer

Module overview:


The objective of this module is to enable students to:
• Learn to analyse the basic social characteristics of culture and aesthetics in society through the perspective of cultural sociology
• critically assess the importance of sociological research for the design of visual communications

The objective of this module is to enable students to apply the theoretical knowledge and empirical research of social influences of culture and aesthetics on individuals and social groups in the field of visual communications design. It prepares students for critical understanding of these matters through sociological thinking as added value for the field of visual communications design. Moreover, it provides students with a research that can be used to create appropriate message for different social groups, audiences, or media outlets.

It is important for students to take this module in order to develop critical and logical sociological explanations of the situations in contemporary culture and aesthetics. The acquired knowledge will allow students to understand the approaches to culture, media and popular culture, as well as their relationship with public life, fashion, brands, fashion logics, cultural economy, and the field of visual communications design, which will contribute to the overall skillset for their future employment.


Literature:


Essential reading:
1. Back, L., Bennett, A., Desfor Edles, L., Gibson, M., Inglis, D., Jacobs, R., and Woodward, I. (2012) Cultural Sociology: An Introduction. Oxford: Wiley-Blackwell.

Recommended reading:
1. Edles, L. B. (2002) Cultural Sociology in Practice. Malden, MA: Blackwell Publishing
2. Inglis, D. (eds.) and Almila A-M (eds.) (2016) The Sage Handbook of Cultural Sociology. London: Sage.

Further reading:
1. Bollmer, G. (2018) Theorizing Digital Cultures. London: Sage.
2. Berry, D. M. (eds.) and Dieter, M. (eds.) (2015) Postdigital Aesthetics: Art, Computation and Design. London: Palgrave Macmillan.
3. Schroeder, J. E. (2006). Introduction to the special issue on aesthetics, images and vision. Marketing Theory, 6(1): 5–10.
4. Varey, R. J. (2002) Marketing Communication: Principles and Practice. London: Routledge.