Semester: 6
ECTS: 3
Lectures: 15
Practice sessions: 15
Independent work: 60
Module Code: 23-07-549
Semester: 6
ECTS: 3
Lectures: 15
Practice sessions: 15
Independent work: 60
Module Code: 23-07-549

Module title:


Research draft

Lecturers and associates:


Goran Goldberger, Senior Lecturer

Module overview:


The objective of this module is to enable students to learn to:
• analyse the basic elements of research draft in a research project
• critically assess the importance of research draft for research project in the field of design of visual communications

This module teaches students to apply the knowledge of characteristics and elements of research draft in empirical research in the field of visual communications design. It prepares students for practical understanding of strategical choices within a research draft proposal and related research project, and of their relevance for the field of visual communications design. Moreover, it enables students to create a research plan that can be used for different purposes.

Students who choose this module will develop skills to plan and conduct a research project.
The acquired knowledge will allow them to understand differences in approaches and acknowledge the importance of research and its use in their projects related to visual communications design, which will contribute to the overall skillset for their future employment.


Literature:


Essential reading:
1. Creswell, J. W. and Creswell. J. D. (2018) Research Design: Qualitative, Quantitative, and Mixed Methods Approaches.5th edn. Thousand Oaks, California: SAGE.

Recommended reading:
1.Leavy, P. (2017) Research Design: Quantitative, Qualitative, Mixed Methods, Arts-Based, and Community-Based Participatory Research Approaches. New York, NY: The Guilford Press.

Further reading:
1. Marsh, S. (2018) User Research: A Practical Guide to Designing Better Products and Services. London: Kogan Page.
2. Brace, I. (2008) Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research.2nd edn. London: Kogan Page.