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96% of alumni employed 3 months after graduation

Digital marketing is fast becoming one of the most sought-after fields of Information Technology meaning that this degree is likely to shorten your job search significantly.

In essence, this is the future of marketing, the most fun and creative work in the field of business today.

Embark on a journey and book a first class ticket on the road to an interesting, dynamic and fulfilling career.

Upon receiving our diploma you’re bound to be a true guru of digital marketing on operational and tactical level. You’ll master all the ins and outs of the immensely popular digital channels and discover all the known and hidden tricks of the trade from leading experts.

Strategic level of studies awaits you in the master programme.

What are the takeaways from the digital marketing course?

The three-year bachelor digital marketing course aims to equip you with the skills and knowledge to prepare you for a career in the real world, whether at home or abroad. Here is a snapshot of what you’ll be studying:

The course syllabus includes 30 subjects and two compulsory practical projects in cooperation with employers who will facilitate work placement/internships for our students. This includes the project, which acts as the final assessment.

Structure of the curriculum

Human behavior is comprised of different patterns that factor into the decision making process. Learn how to help the consumer make an everyday decision that fits your goals.
Enter the world of communication and get to know its verbal and non-verbal channels. Your creativity and understanding of marketing, consumer psychology and market segmentation will come to the forefront.
Learn to use business tools for tracking and creating campaigns. Find out about reporting, analyses and synergy strategy as well as channel based campaign overview.
Understand how a functioning UI can make the end user’s life simpler and how to make the world of Internet a better place.
Our programme follows global trends and will make you “real world” ready. You will make two large projects for companies or marketing agencies before graduation.
Understanding of marketing in its modern-day format.
Master the rules of the game and try yourself in app and content development for internet and mobile devices.
Hone your skills and familiarize yourself with all online tools for market research.
Learn how to effectively connect marketing material with users via social media, advertising networks and search engines.

We’re often tempted to cross-over into the ‘dark side’ and utilize shady underhand methods. Learn how not to overstep the boundary and still get through to the end user.

An additional option for a study program conducted fully in the English language

Algebra University, in collaboration with Goldsmiths, University of London, offers students the opportunity to obtain an additional British diploma for this study program.

Examples of jobs we’re preparing you for:

Expert for social media

The number of SMEs who are realizing how important social media management is for their business is growing rapidly.

Expert in online public relations

This professional’s skill set can literally influence the fate of a business.

Online/virtual business manager

With more businesses migrating to the virtual world, so does the need for a professional manager grow with it.

Web based project manager

Every project requires a responsible and conscientious person who knows all the project development phases like the back of their hand. They need you!

Expert for digital communications

Professionals with this acquired skill set are in high demand in major international companies.

Example Class

Customer Behavior

What drives them? How do they think? What do they desire most? If it wasn’t for consumers, there wouldn’t be any marketing (or maybe it’s vice-versa?) This interesting subject explains how to entice and capture the interest of the consumer, anticipate their questions, objections and ultimately convince them to undertake the purchase.

Dual Degree award

Study programme duration

6 semesters (3 years)

Semester duration

15 weeks of active teaching
+ 4 examination weeks

Total number of ECTS points


Goldsmiths, University of London Title

BSc in Digital Marketing

Algebra University Title


Bachelor in Digital Marketing

Certifications obtained during studies

ECDL Start
(4 exams)

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