No. 1 quality assurance system in Croatia
Creating a digital future in Croatia for 27 years
Institutional exchange agreements with more than 100 institutions
96% of alumni employed 3 months after graduation
Who is this study programme for?
This study programme is for those who…
- want to understand how marketing works in the digital age,
- are interested in combining creativity with technology,
- want to develop practical skills for working in a dynamic business environment.
And for those who…
- plan to build a career in marketing agencies or within companies,
- want to learn from leading experts and work on real projects,
- seek internationally relevant education that opens career opportunities in Croatia and abroad.
This study programme develops your knowledge of marketing, from the basics of economics and marketing to digital channels. You will learn how to use advertising, analytics, and automation tools that are essential for running successful campaigns. You will also explore consumer psychology and behaviour to better understand target audiences and make more effective decisions. Throughout the study programme, you will strengthen your data skills, design strategies that combine creativity with analytics, and build the communication and presentation skills needed for a career in the dynamic digital environment.
Module overview by topics
Basics of Economics, Marketing and Consumer Behaviour
Basics of Economics and Marketing
Consumer Behaviour
Statistics and Market Research
Strategic and International Marketing
Psychology in Marketing Communications
Digital Channels and Tools
Digital Advertising
Search Engine Marketing and Advertising Networks (SEO/SEM
Social Networks and Content Marketing
eCommerce and Content Management Systems
Data, Analytics and AI
Marketing Data and Metrics
CRM and Marketing Automation
Data-Driven Storytelling
Application of Artificial Intelligence in Marketing
Professional and Creative Skills
Project and Innovation Management
Management and Leadership
Principles of Sales and Negotiation
Internship, Integrated and Socially Responsible Projects
After completing the study programme…
…you will be able to work in jobs such as:
Digital Marketing Specialist – planning and managing online campaigns across different channels
Social Media Manager – creating content and managing communication on social media platforms
Content Creator / Content Marketing Specialist – developing content that builds brand identity and engages audiences
SEO/SEM Specialist – optimising websites and managing search engine advertising
eCommerce Specialist – developing and managing online sales channels
Marketing Data Analyst – analysing data and measuring the performance of digital campaigns
My experience of studying at the University so far has been very inspiring, enjoyable, and filled with practical knowledge. The study programmes are designed to fully reflect the real needs of the market, which allowed me to gain skills I could immediately apply in practice. This gave me confidence and reassurance that I am on the right path for further career development. What prepared me most for the real world of work was my involvement in the student association Economics Clinic, where I had the opportunity to organise the Underline marketing conference. As the project leader of a 20-member team, I learned how to plan and coordinate a major event for more than 200 participants. Working through the University’s agency, Digital Talents, further prepared me for industry challenges. The professors are extremely approachable and supportive of student development, and through the Erasmus+ project in Belgium I made friendships and unforgettable memories. My advice to future students is to make the most of every opportunity, take part in projects, and build friendships.
My experience of studying at the University so far has been very inspiring, enjoyable, and filled with practical knowledge. The study programmes are designed to fully reflect the real needs of the market, which allowed me to gain skills I could immediately apply in practice. This gave me confidence and reassurance that I am on the right path for further career development. What prepared me most for the real world of work was my involvement in the student association Economics Clinic, where I had the opportunity to organise the Underline marketing conference. As the project leader of a 20-member team, I learned how to plan and coordinate a major event for more than 200 participants. Working through the University’s agency, Digital Talents, further prepared me for industry challenges. The professors are extremely approachable and supportive of student development, and through the Erasmus+ project in Belgium I made friendships and unforgettable memories. My advice to future students is to make the most of every opportunity, take part in projects, and build friendships.
Patricija Mrkonjić, Digital Marketing student
Examples of modules
Consumer Behaviour
What drives customers, how do they think, and how do they make decisions? This module explains the psychological, social, and technological factors that shape consumer habits and expectations. You will learn how to analyse decision-making processes and identify opportunities for creating effective marketing strategies. The knowledge gained will be applied to real-life situations, helping you develop the ability to understand customers – a skill without which marketing could not exist. After completing the module, you will be ready for roles where understanding the audience is essential.
Digital Advertising
How do brands communicate in the digital environment, and why is an online presence crucial? This module introduces you to the world of digital channels – from search engines and social media to display ads andemail marketing. You will learn how to plan and manage campaigns, understand the customer journey, and use data and tools to optimise results. Through practical examples and case studies, you will gain the knowledge needed to work in the dynamic field of digital marketing.
Dual degree
Study mode
On campus
Language of delivery
English, Croatian
Study programme duration
8 semesters (4 years)
Semester duration
15 weeks of active teaching
+ 4 examination weeks
Total number of ECTS credits
240
Academic title
bacc.oec.
Bachelor in Digital Marketing
Certifications obtained during studies
ECDL Start
(4 exams)
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Qualified Individual