No. 1 quality assurance system in Croatia

Creating a digital future in Croatia for 25 years

Institutional exchange agreements with more than 100 institutions

96% of alumni employed 3 months after graduation

The Market Communication Design study programme with specialisation in 3D Design equips you with the knowledge needed to become a contemporary artist ready to work in the film, television and computer games industries. You will acquire fundamental skills of drawing and visual thinking and gain an understanding of composition, visual space, colour and lighting.

On top of this traditional knowledge base, you will acquire the knowledge of digital sculpturing, 3D visualization, animation and digital design. During your studies, you will unlock your creative potential in modern technology by creating realistic and imaginary characters and objects in line with emerging trends in real business environments. Throughout the four-year programme, you will learn to express yourself and create in a virtual world and have a chance to prepare a portfolio that will be a stepping stone to your further career.

We will prepare you to become an expert in creating various aspects of virtual worlds. From conceptualizing characters, objects and environments, to specialized animation and visualization 3D Design study programme using the latest technology, you will learn to create in a virtual environment and use your creations in a variety of real and virtual scenarios. Depending on your preferences, you will be able to further specialize in concept art, digital sculpture and 3D shaping, animation, film and video, as well creative process analysis and artistic direction.

What will you learn at the Market Communication Design study programme with specialization in 3D Design?

This four-year bachelor study programme aims to equip you with the knowledge and skills necessary for a career in game development, animation and 3D Design study programme studios, departments of creative agencies, and production studios, whether in Croatia or abroad.

Curriculum Structure

This study programme was designed taking into account the latest trends in the field of art and 3D Design. Its goal is to develop creativity and creative thinking, but also to focus on teamwork and the development of a “designer mindset.”

The evolution of letterforms, typeface anatomy and relationships between characters, as well as familiarity with the basic concepts of typography will enable you to choose styles to use in 3D Design study programme and animation. In addition, the use of complex typographic structures as well as the design of letterforms, and the acquisition of drawing skills will be the basics that you will learn in your courses.
New technologies have established the internet as the most important distribution platform, but the content production process is still dependent on the creativity of the author. Both sides must be structured in such a way that they attract the intended audience and that the recipients of the story can easily recognize its message.ty of the author. Both sides must be structured in such a way that they attract the intended audience and that the recipients of the story can easily recognize its message.
This course will teach you to understand the important role of light in scene creation and visual art in general. You will learn how to use different types of lighting, realistic lighting, indoor and outdoor lighting, how to approach scene rendering, optimize models and textures and how to blend them with the virtual environment to get the best result from a finished image or animation in a particular style.
This course will teach you to map the faces of your virtual characters in order to give them emotion. You will learn the basics of acting and carefully timed and planned gestures to achieve a higher professional level of animation and make the animated characters more understandable. You will learn about the professional standard methodology currently in use and the principles of creating animations of character movement, body language and acting using your own characters.
Texturing applies the final “skin” to any 3D object. The textures are created with the latest tools by creatively selecting materials, colors, and patterns that, using photo references as well as your own drawing and painting, are created in a wide variety of hyperrealistic and stylized solutions. Graphics in computer games and film special effects depend largely on textures and the way they are created, and this course will prepare you to work on such and other projects. colors, and patterns that, using photo references as well as your own drawing and painting, are created in a wide variety of hyperrealistic and stylized solutions. Graphics in computer games and film special effects depend largely on textures and the way they are created, and this course will prepare you to work on such and other projects.
Nowadays, as computer graphics and special effects have reached hyperrealistic levels, a basic knowledge of anatomy has become extremely important, especially when it comes to bones, muscles and tendons visible on humans and animals. Learning how to perceive and create human bones, joints, movements, as well as the way these joints, ligaments, and tendons work, is extremely important in order to create characters that meet today’s standards.

Examples of jobs we’re preparing you for:

Digital designer

A true master Art Director or Designer is a multitasking genius that juggles between marketing, visual communications, arts and applied arts and has a strong insight into newest digital trends. The profession is highly in demand and real experts are had to come by.

3D models and forms designer

Every 3D design project needs a designer to shape a premium product using creative ideas, a user-friendly interface and quality content. Needless to say this profession is extremely sought after and considered a career of the future.

3D animator

In the digital world, it is important to make compelling animation movements, know about timing transitions and identify potential mistakes. Working with character movements, body language, and acting on your own characters is something you know well, and you will learn how to make that content attractive, organic, and fun to use and consume.

Creative project manager

Creatives are not easy to handle, especially in the digital world. They may have great ideas but often lack business sense. You will learn how make the best of both worlds – how to get the most out of the creatives and how to sell the product in the real world.

Module Example

Character animation

This course will teach you to map the faces of your virtual characters in order to give them emotion. You will learn the basics of acting and carefully timed and planned gestures to achieve a higher professional level of animation and make the animated characters more understandable. You will learn about the professional standard methodology currently in use and the principles of creating animations of character movement, body language and acting using your own characters.

Study type

On campus

Medium of instruction

English, Croatian

Study programme duration

8 semesters (4 years)

Semester duration

15 weeks of active teaching
+ 4 examination weeks

Total number of ECTS points

240

Algebra University Title

bacc. art.

Bachelor in Market Communication Design

Certifications obtained during studies

ECDL Start
(4 exams)

Adobe Certified Professional – Visual Design using Photoshop